In 1987, Jacobson co-founded AJ Indoor, a conceptually new advertising company that installed framed print ads in the restrooms of bars and restaurants. AJ Indoor pioneered the entire industry and opened up nearly 50 US markets via franchisees and corporate-run offices.
In 2002, Jacobson founded AllOver Media (AOM), a multi-product advertising company that included indoor, truck-side, gas pump, door hanger, and icebox advertising. The Minneapolis-based company grew into one of the nation’s largest non-traditional media companies, with inventory in nearly every US city. AOM’s growth was again fueled by both franchise and corporate-run markets.
In 2015, Jacobson sold AOM to a Boston-based Private Equity Firm, Audax. In 2017, he resigned as CEO from AOM and purchased an AOM indoor franchise in Dallas, TX. Rather than focus on print, he instead installed over 950 high definition, 22-inch, full-color digital monitors in the restrooms of 300 popular DFW bars, restaurants, and nightclubs—creating the nation’s largest single-market, indoor digital out-of-home platform in the country.