The Social Indoor Story

Social Indoor (SI) is a first of its kind digital out-of-home indoor advertising franchising company. The company was launched by Tony Jacobson, an entrepreneurial CEO with a demonstrated history of creating and building industry leading advertising companies. Jacobson has founded, managed and acquired some of the nation’s largest non-traditional out-of-home media companies and continues to push new innovations, along with a proven ability to scale companies quickly to national level.

In 1987, Jacobson co-founded AJ Indoor, a conceptually new advertising company that installed framed print ads in the restrooms of bars and restaurants. AJ Indoor pioneered the entire industry and opened up nearly 50 US markets via franchisees and corporate-run offices.

In 2002, Jacobson founded AllOver Media (AOM), a multi-product advertising company that included indoor, truck-side, gas pump, door hanger, and icebox advertising. The Minneapolis-based company grew into one of the nation’s largest non-traditional media companies, with inventory in nearly every US city. AOM’s growth was again fueled by both franchise and corporate-run markets.

In 2015, Jacobson sold AOM to a Boston-based Private Equity Firm, Audax. In 2017, he resigned as CEO from AOM and purchased an AOM indoor franchise in Dallas, TX. Rather than focus on print, he instead installed over 950 high definition, 22-inch, full-color digital monitors in the restrooms of 300 popular DFW bars, restaurants, and nightclubs—creating the nation’s largest single-market, indoor digital out-of-home platform in the country.

In September 2018, Jacobson and a handful of investors purchased back the Minneapolis indoor market from AllOver Media and changed the name of the entire network to Social Indoor (SI), to better reflect the changing buying habits of consumers.

SI is headquartered in Minnetonka, Minnesota, and has been aggressively building out the Twin Cities digital indoor, with monitors installed in over 200 venues. In August 2019, SI acquired the remaining 21 former Allover Media indoor franchises and will have the 50th franchise in place as of February 2022.

By utilizing the same indoor print franchisees and independent indoor network relationships that Jacobson has been cultivating since 1987, SI is able to complement the traditional digital print with the high definition full-color 22-inch digital monitors.

Social Indoor provides each of these new markets a completely ready-to-broadcast digital network. SI will finance the shipping and installation of the monitors and is targeting cities with populations of 150,000- 600,000 as its ideal franchise markets.

SI manages franchisees and reviews each and every ad deployed — in-house ads, charity ads, realtor ads, car dealership ads, etc. This massive ad library is available to all participating franchise markets as a selling tool and will help create future ad sales for years to come.



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