Programmatic DOOH Advertising
Programmatic DOOH (digital out-of-home) brings the precision and automation of digital advertising into real-world indoor venues. Social Indoor's programmatic DOOH network spans 4,600+ screens across 3,300+ venues in 20+ states, available through every major DSP for seamless integration with your existing media plans.
How programmatic DOOH works on the Social Indoor network
Every screen in our programmatic DOOH network is enabled for real-time bidding, audience-based targeting, geo-fencing, daypart scheduling, and dynamic creative optimization. Buyers activate the same way they do any digital media buy — except every impression is a real human standing in a real venue, not a scroll past a banner. Geopath-audited metrics tie every DOOH impression to verified foot traffic.
DSPs and DOOH platforms that carry our inventory
Our programmatic DOOH inventory is available through every leading DOOH platform, including Vistar Media, Hivestack, and Adomni. Whether you're an agency trading desk, a brand-direct buyer, or a programmatic specialist, you can plan, buy, and measure Social Indoor campaigns inside the DSP you already use for digital and traditional DOOH advertising.
Geopath-verified DOOH measurement
Every programmatic DOOH campaign on our network reports impressions delivered, venue-level analytics, audience demographics, and foot traffic attribution. All measurement is audited through Geopath — the industry standard for out-of-home audience measurement — so every DOOH impression you buy is verified, transparent, and bot-free. Our network generates over 150 million verified monthly impressions nationwide.
Frequently Asked Questions
What is programmatic DOOH advertising?
Programmatic DOOH (digital out-of-home) advertising lets buyers purchase digital screen inventory in real time through demand-side platforms, the same way they buy digital display or video. It brings the targeting, automation, and measurement of digital advertising to physical screens in real-world venues.
What does DOOH stand for?
DOOH stands for digital out-of-home advertising — any digital screen-based ad placed in a physical, public, or semi-public environment. That includes indoor screens in bars, restaurants, and gyms (where Social Indoor operates), as well as digital billboards, transit screens, and place-based networks.
How is programmatic DOOH different from traditional DOOH?
Traditional DOOH is bought directly from a media owner, usually as a fixed package over a set timeframe. Programmatic DOOH is bought through a DSP in real time with audience targeting, dynamic creative, and daypart controls — so the same screen can serve different ads to different audiences throughout the day.
Which DSPs can access Social Indoor's programmatic DOOH inventory?
Our inventory is available through every major DOOH platform, including Vistar Media, Hivestack, and Adomni. If your DSP plugs into the broader programmatic DOOH ecosystem, you can almost certainly reach Social Indoor screens through it — no new contracts or onboarding required.
What is the average CPM for programmatic DOOH on Social Indoor?
Social Indoor's average programmatic DOOH CPM is around $4 — significantly lower than the $8–$15 range typical of traditional outdoor DOOH — while delivering 90-second average dwell times and 100% share of voice on every screen.
How are programmatic DOOH impressions measured?
Impressions are measured using venue foot-traffic data, dwell-time analytics, and third-party verification through Geopath — the industry standard for OOH audience measurement. Every impression is tied to a real human in a real venue, not a bot.
Social Indoor is the nation's fastest-growing indoor digital out-of-home advertising network with 3,300+ venues across 20+ states. Reach real people in bars, restaurants, gyms, and entertainment venues with 100% share of voice and zero bot traffic.